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Consideration of application for a new Class "B" Beer and Reserve "Class B" Liquor license by Pour Inc., 7300 W. Chestnut Street, Thomas Gabert - Agent, for the period ending June 30, 2026
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Submitted by:
Steve Braatz, City Clerk
Department:
City Clerk's Office
A. Issue
Pour Inc. has submitted an application for a new retail Class "B" Beer and Reserve "Class B" Liquor license for the 2025-2026 license period at the premises located at 7300 W. Chestnut Street.
B. Background/Options
Pour Incorporated, is contracted through the city and will be managing and operating the Muellner building as an event/venue space. To facilitate alcohol sales (i.e. cash bars) for these events, Pour Inc. is seeking a full retail beer and liquor license.
Currently, the only available liquor license is a Reserve "Class B" liquor license. This license carries an initial issuance fee of $15,000 (Statutory minimum is $10,000). Due to the unique circumstance with the public/private partnership with Pour Inc. to manage events at the City-owned Muellner Building, staff is recommending the City reduce the initial issuance fee for this applicant to the Statutory minimum of $10,000, as part of the approval.
A background check was conducted on the Agent, Thomas Gabert, and no violations substantially related to licensing activities were found. The Agent met all other qualifications of Wis. Stat. Ch. 125.
C. Department Reviews
Police: PD has no concerns at this point. I do see in the app, that events "above 150 MAY have additional security" on scene. Historically, parties at the Muellner building have caused some problems which police then were called in for. We will be watching this new event set up w/ alcohol closely and will update if any negative events/calls occur.
Fire: No issues.
Health: I have our inspector reaching out to the applicant to ensure proper handwashing for food safety. No issues.
Development: No issues.
D. Recommendation
Recommend the Common Council...
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